ESSENTIALS MANAGEMENT If Graham had to distill all of this advice into a simple checklist for founders eyeing rapid growth, here’s what she’d say: Make a list of the qualities you want your company to embody. Who do you want to be? How do you want it to feel to work there? Write down what you’re doing in the world. What’s your vision for the change you want to make? Communicate these things again and again and again. Through all the channels. All the time. You can’t overcommunicate these ideas. Focus on hiring quality people rather than speed. Don’t lower your bar because you need to grow faster. It will come back to bite you. Fire people. Just do it! Hire amazing leaders as early as you can and help them grow their capabilities as the company grows. Prioritize principles over process. Keep giving away your Legos! And tell everyone around you to do the same. It’s going to be okay. 63