03. TOOLS FOR SCALING THE COMPANY WHAT’S AHEAD To Grow Faster, Hit Pause And Ask These Questions From Stripe’s Coo Claire Hughes Johnson is the woman overseeing Stripe’s rocketship ascent as the COO. To make sure everything stays on the rails while continuing to accelerate progress, she’s developed a list of questions the company periodically asks itself to make sure it’s growing ambitiously but responsibly. Here, she shares this list of questions and how startups can and should answer them to enter hypergrowth on the right foot and keep it going for long-term success and market dominance. 64