ESSENTIALS MANAGEMENT Atfer the ifnal session, Lawson and his team arrived at nine company values through a thoughtful, inclusive process. “Getting your tribe bought in on the articulation of values is as important as the values themselves. When we rolled them out to the company, there were a lot of people who were invested in their success because of their hand in dratfing them,” says Lawson. “In fact, when we presented them at All Hands, I had those who were involved introduce the values to the company. The group conceived of them together, so it had to come from all of us. It’s much better than Moses coming down from the mountain with tablets, and an important part of the values getting accepted.” Here are Twilio’s Nine Values: 100