02. TOOLS FOR MAKING DECISIONS WHAT’S AHEAD Speed As A Habit “I’ve long believed that speed is the ultimate weapon in business. All else being equal, the fastest company in any market will win,” says Dave Girouard. The most successful technology leaders have an innate ability to keep things moving fast as they make and execute on massive decisions every day—but luckily speed is a learned behavior. In this article, Girouard draws on his experiences at Apple, Google, and Upstart to offer advice on how to make speed your greatest competitive advantage and core to your company’s culture. 42