04. TOOLS FOR CRAFTING CULTURE WHAT’S AHEAD Fighting Factions: How Startups Can Scale Without Mutiny Between them, eero’s David Lotfesness and BCG Digital Ventures’ Alexander Grosse have held engineering leadership roles at Twitter, SoundCloud, Amazon/A9, issuu and Nokia during periods when hot products demanded that those companies stretch in new ways, and fast — leading to both the brilliant and bleak moments of scaling teams. Throughout their careers, they’ve noted a silent force that can be particularly damaging to a fast-growing company: factions. Here’s how to anticipate and combat them. Because if you’re going to launch the proverbial rocketship, you need everyone focused on the same destination, not wrestling over the controls 79