01. TOOLS FOR IMPROVING AS A LEADER WHAT’S AHEAD The Pivotal Stories Every Startup Leader Should Be Able To Tell Since starting his career as a U.S. Marine commanding platoons, Don Faul has led operations at Facebook, Pinterest and now performance sportswear maker Athos. But his secret to success is something decidedly un-operational: storytelling. Here are the stories he tells to rally big teams to do their best work. 17